Published 20 October 2026

DPP Agent is live: the platform for digital product passports

DPP Agent is the platform for digital product passports that Blippa has built. It went into production on dppagent.com on 14 June 2026. Blippa (BlippaCo AB) is the company behind it.

What DPP Agent does

  • Integrations. Product data comes from the systems a brand already uses, such as Centra, Shopify, Akeneo and Delogue, or from a file, Google Sheets or the API.
  • Identifiers and resolver. Each passport gets an address under GS1 Digital Link, for example /01/ followed by the GTIN, on the brand’s own domain. A passport can sit at model, batch or item level.
  • Validation. Passports are checked against ESPR and the standards EN 18216 and EN 18219–18223. The validator is open to anyone at dppagent.com/validate.
  • Versioned archive. Every version of a passport is kept, so it is possible to see what a passport said at a given time.

The passport is shown in the brand’s own look and can carry services such as Ask the passport, Rating in the passport and Buy again. What the passport should not or cannot carry, such as Lost & Found and ownership history, is built in Blippa beside it.

Read more about the product passport and the services, or book a demo on your own product.