DPP Agent · In the passportAsk the passport
Asks about the product and gets answers from the passport's own data, by text, voice or video.
Digital product passports
Product passports people actually open.
In store
On the product
The law requires a passport. Customers want care advice, repairs, a resale value and the same garment in their size. We handle both: the passport with the data the law requires, in your brand and on your own domain, with the services built in.
GS1 Digital LinkESPR and EN 18216, EN 18219–18223Your own domain, dpp.your-brand.comVersioned archive
Digital
Lindex shell jacket, generation 2. Scan it or open it on your phone.
The passport and the services
What the law requires – with ROI.
DPP Agent – the foundation for compliance and data handling. Blippa – custom services. Personal data, accounts and logs from other systems sit seamlessly beside the passport, in line with GDPR and other requirements. The return comes from the services on top: repeat purchases via Buy again, second-hand value at resale, fewer support questions via Ask the passport, and reviews before purchase.
Blippa services · On top of the passport
Custom services for special needs: Lost & Found, ownership history and owner data, repair logs from external systems, integrations and automation, a fully custom design.
DPP Agent · the foundation for compliance and data
DPP Agent · In the passport
Your passport, in your brand: Ask the passport, rating, reviews, resale value, buy again, find in store, size guide, care and returns.
ESPR · EN 18216 · EN 18219–18223
The regulation · DPP Agent
The data the law requires, checked against ESPR and the standards, addressed with GS1 Digital Link and archived in versions.
From pilot to passport
Three generations of the product passport.
Lindex and Eton started with pilot pages. Now the passport is built with the data the law requires and the services built in. Same product, same code on the label. Generation 3 is our sketch of a next step and not finished: a good passport is ongoing work.
Lindex Customer
Waterproof shell jacket, kids
Generation 1
Generation 2
Generation 3
In developmentA sketch: ownership history with one chapter per family, handed on to the next, resale price over time, and repairs.
Our sketch of a next step, not something Lindex has ordered
Eton Customer
Orange Check Fine Twill Shirt
Generation 1
Generation 2
Generation 3
In developmentA sketch: washes logged automatically, an event log (washed, repaired, altered), resale price over time, and ownership history.
Our sketch of a next step, not something Eton has ordered
What the law requires
Which law applies to your product?
The passport is required product group by product group. Pick a category to see which act applies, what it requires and from when.
Batteries Regulation (EU) 2023/1542
- From 18 February 2027, every LMT battery, every industrial battery over 2 kWh and every electric vehicle battery must have a battery passport (Article 77).
- From the same date, all batteries must carry a QR code (Article 13(6)). For batteries without a passport, the code leads to the label information, the declaration of conformity and collection information, not to a passport.
- Portable and starter batteries are therefore covered by the QR code, not by the passport requirement.
Source: EUR-Lex
Ecodesign for Sustainable Products Regulation, ESPR (EU) 2024/1781
- ESPR is the framework for the product passport. Which data is required, and from when, is set in a delegated act per product group.
- The Commission's working plan (April 2025) prioritises textiles, mainly apparel. The delegated act for textiles has not been adopted.
- As a rule, a delegated act applies no earlier than 18 months after it enters into force (Article 4(4)).
Source: EUR-Lex
Toy Safety Regulation (EU) 2025/2509
- The manufacturer must create a digital product passport for the toy before placing it on the market (Article 19).
- The passport replaces the EU declaration of conformity and must be accessible to consumers, authorities and other operators.
- The regulation applies from 1 August 2030.
Source: EUR-Lex
Construction Products Regulation (EU) 2024/3110
- Construction products get their own passport system, aligned with ESPR, set up through delegated acts.
- The regulation mostly applies from 8 January 2026. When the passport becomes mandatory for a given product is set in the delegated acts.
Source: EUR-Lex
ESPR: no act adopted · GPSR (EU) 2023/988
- Passport requirement: none yet. The ESPR delegated act for furniture is not adopted. The working plan COM(2025) 187 gives 2028 as the indicative year.
- Other requirement, in force today: the General Product Safety Regulation requires a type, batch or serial number, the manufacturer's name and address, and instructions and safety information (Article 9). That is labelling, not a passport.
Source: EUR-Lex
ESPR: no act adopted · Tyre Labelling Regulation (EU) 2020/740
- Passport requirement: none yet. The delegated act for tyres is not adopted. The working plan gives 2027 as the indicative year.
- Other requirement, since 1 May 2021: every tyre carries the EU tyre label with a QR code, and the supplier registers the tyre in the EU product database EPREL before placing it on the market. The label is not a passport.
Source: EUR-Lex
ESPR: no act adopted · GPSR (EU) 2023/988
- Passport requirement: none yet. The delegated act for mattresses is not adopted. The working plan gives 2029 as the indicative year.
- Other requirement, in force today: the same GPSR duties as furniture, a type, batch or serial number, the manufacturer's name and address, and safety information (Article 9).
Source: EUR-Lex
ESPR: no act adopted · CBAM (EU) 2023/956
- Passport requirement: none yet. The delegated act for iron and steel is not adopted. The working plan gives 2026 as the indicative year.
- Other requirement, in force today: whoever imports steel into the EU declares the quantity and its embedded emissions each year under CBAM. That is reporting by the importer, not a label or a passport.
Source: EUR-Lex
ESPR: no act adopted · CBAM (EU) 2023/956
- Passport requirement: none yet. The delegated act for aluminium is not adopted. The working plan gives 2027 as the indicative year.
- Other requirement, in force today: the same CBAM reporting as steel. The importer declares quantity and embedded emissions, not a label or a passport.
Source: EUR-Lex
DPP Agent · In the passport
What the customer can do right in the passport.
Everything here is in DPP Agent and is switched on per brand, product or passport. The screenshots are from Lindex's passports.
DPP Agent · In the passport
DPP Agent · In the passportReviews
Sees the rating and number of reviews, reads them and writes one after buying. All on the brand's own page.
DPP Agent · In the passportRating in the passport
Answers "How happy are you with the product?" with one tap, at the bottom of the passport.
Draft, not public yet
DPP Agent · In the passportResale value
Sees what the garment is worth second-hand, in its condition, and where it can be sold.
DPP Agent · In the passportBuy again
Buys the same product in the right size and colour. The button turns grey when it is sold out.
DPP Agent · In the passportFind in store
Sees which store has the size, straight from the hang tag.
Draft, not public yet
Blippa services · On top of the passport
For everything custom.
Some needs do not belong in the passport: personal data, accounts, information only the owner should see and logs from other systems. Blippa services place them seamlessly beside the passport, in line with GDPR and other requirements.
Illustration
The finder scans the jacket's code
The finder scans the jacket's codeSomeone has found your jacket.The owner gets a message
Blippa services · On top of the passportLost & Found
The kid's jacket left at nursery? Whoever finds it scans the jacket's code. The owner gets a message, and the finder never sees who the owner is.
Live
Blippa services · On top of the passportOwnership history
Previous owners follow the product, if the owner wants. Useful when it is handed down or resold.
LiveOpen the page
Illustration
- 2026-03-12Zip replacedLogged by the repairer
- 2026-08-02Seam mendedLogged by the tailor
- The next event is logged automatically
Blippa services · On top of the passportRepair log from external systems
Repairers and other systems log events on the product over its whole life: mended, serviced, part replaced.
On request
Illustration
ERPCRMWeb shop
WorkerTicket created
Data fetched
Data fetched
The passport
Blippa services · On top of the passportIntegrations and automation
Workers that fetch, send and act: a ticket in your support system, a message when something happens, data from your business systems.
On request
Illustration
Your brand, your layout
The ownerThe repairerThe recycler
CSSBlippa services · On top of the passportA fully custom design
When the template is not enough: free CSS, a page per audience, such as the owner, the repairer and the recycler.
Live
Films
See how it works.
Two layers, one passport
The passport in DPP Agent, and what it shouldn't or can't carry in Blippa services.
1:14
Lindex leads the way
The shell jacket's passport: Ask the passport, resale value, sell it, buy again, returns and care.
1:11Ask the passport
The customer asks, the passport answers from its own data.
0:35Belstaff
A jacket passport in DPP Agent, with the services built in.
1:33Example built from the brand's public data, not a customer.Examples
Live passports, across industries.
Open them on your phone. Every passport is addressed by its GTIN.
Textiles
Lindex
Baby bodysuit with certificates, care, reviews and resale value. Pilot with a serial number per garment.
CustomerOpen the passport
Electronics and appliances
Electrolux
The 700 SteamCare washing machine (YFI7D43X4D) with reviews, Ask the passport and Electrolux's own services.
Pilot exampleOpen the passport
Furniture and interiors
Hyfer Objects
Furniture and lamps with materials and care.
Pilot exampleOpen the passport
Textiles
Kust
Parkas with buy again and stock per variant.
Compliance
Built on the standards the EU has named.
Every passport is checked against ESPR and the harmonised standards before it is published. You see straight away what is missing, and can show the result to anyone.
ESPR
A validated passport
Every passport is checked before it is published, and you see straight away what is missing.
EN 18219
An address that never changes
GS1 Digital Link on every GTIN. The code on the label works for the product's whole life.
EN 18220
The code works for everyone
QR today, NFC and RFID when you want.
EN 18221
The passport stays
Archived in versions, even if you change systems.
Get started
From your systems to the label in four steps.
- PIMPLMERPE-commerceFileDPP Agent
Connect
PIM, PLM, ERP, e-commerce or a file. DPP Agent reads what you already have.
- IllustrationKids shell jacket32 of 34 fields
- GTIN
- Materials
- Care
- ×Customs code missing
- ×Country of manufacture missing
Check
See what is missing per product before anything is published.
- IllustrationColoursAaFontsBuy againButtonsProduct passportBuy again
Design
The passport takes your brand's look: colours, fonts and buttons.
- GS1 Digital Link
https://lindex.dpp.dppagent.com/01/07314781685466/21/002Label
Print QR codes and labels, ready for your suppliers.
Not a product?
The same engine runs pages for boats, machines, buildings and pets.
Boatyards, rental companies, installers and vet chains use Blippa without a product passport. One page per thing, behind a QR code.
Boats and marine
Gåshaga
The berth, and a way to reach the boat owner.
Vehicles and machinery
Rental Store
The machine's data, daily checks and deviation reports.
Pets
Firstvet
Found a pet? Call the owner, send your position, call the vet.
Concept
Property and installation
MAUS
The installation certificate in the fuse box, in four languages.
Earlier pilots
Where it started.
An early pilot from before today's passport, and the same product as we would build it today. They show the road here, not who the customers are today.
Nudie Jeans
Generation 1
About this pilot
As part of the research and innovation project Systemdemonstratorer för ett hållbart textilsystem, managed by Science Park Borås, Blippa and Nudie Jeans made real tests of digital product passports for three selected products in Nudie Jeans's collection for autumn 2025.
The products were Gonzo Western Shirt Sunburn, Buddy Herringbone Chore Jacket Blue and the jeans Loud Larry Dirt Wash. All three got QR codes attached next to the regular care labels in production, and Blippa's DPP solution was applied to every garment through the scannable QR tags.
The pilot ran in 2025 and 2026 and showed that a collaboration between an apparel brand and a DPP service provider with deep knowledge of the technical setup can deliver a ready-made and extensive product passport, as long as there is sufficient supply chain data, even before the standardised framework for digital product passports was set through the EU Commission's delegated acts.
Earlier pilotOpen the page
Nudie Jeans
Generation 2
How we would do it today on DPP Agent.
Make the passport the product's best page.
Start with one product. We build the passport from what you already publish, and show what is missing.