Prioritize these features when implementing a Digital Product Passport

A digital product passport is a unique digital identity that is assigned to a specific product. It provides a comprehensive overview of the product’s characteristics, including its origin, composition, and sustainability information. It can be difficult to know where to start, and that is why Blippa wants to help you get going.

Implementing a digital product passport requires adhering to certain standards in order to ensure the accuracy and reliability of the information provided. These standards include:

1. Transparency: The digital product passport must be transparent and provide clear, concise information about the product. This includes providing detailed information about the product’s origin, composition, and sustainability information.
2. Accuracy: The information provided in the digital product passport must be accurate and verifiable. This means that the information must be sourced from reliable sources and be validated by independent experts.
3. Consistency: The digital product passport must be consistent across different products, regardless of the brand or manufacturer. This ensures that consumers can easily compare different products and make informed decisions.
4. Accessibility: The digital product passport must be accessible to consumers, regardless of their technical expertise. This means that the information must be presented in a clear and easy-to-understand format, and be accessible through various channels, such as mobile apps and websites.
5. Interoperability: The digital product passport must be interoperable with other systems and platforms, such as supply chain management systems and e-commerce platforms. This ensures that the information can be easily shared and accessed by all relevant parties, including consumers, retailers, and manufacturers.

In addition to these standards, implementing a digital product passport also requires complying with relevant legal and regulatory requirements. For example, the digital product passport must comply with data protection laws, such as the General Data Protection Regulation (GDPR) in the European Union.

Overall, implementing a digital product passport requires adhering to strict standards in order to ensure the accuracy and reliability of the information provided. By following these standards, companies can provide consumers with detailed, transparent information about their products, which can help them make informed decisions and support sustainable consumption.