As a part of the research and innovations project Systemdemonstratorer för ett hållbart textilsystem, managed by Science Park Borås, Blippa and Nudie Jeans made real tests of Digital Product Passports for three selected products within Nudie Jeans’s collection for fall 2025.
The products were Gonzo Western Shirt Sunburn, Buddy Herringbone Chore Jacket Blue and the jean Loud Larry Dirt Wash. All three articles got attached QR-codes next to the regular care labels in production and Blippa’s DPP-solution was applied on all garments through the scannable QR-tags.
The project pilot was carried out in 2025 and 2026, with great results showing how collaboration between an apparel brand and a DPP-service provider, with deep knowledge of the technical set up, were capable of delivering a ready made and extensive product passport, as long as there is sufficient supply chain data available. Even before the standardised framework for Digital Product Passports were established through the delegated acts of the EU commission.
